In Praise Of Coffee & How It Can Promote Your Brand

Coffee! Whether you love it, loathe it or are entirely indifferent towards it, you'll know this: coffee can be a powerful thing. 

Whether you rely on it to perk you up first thing in the morning or to power you through that 3pm office slump, it's a daily staple for many of us. With International Coffee Day taking place in a couple of weeks, what better time for us to shine a light on all things caffeinated?

What Is International Coffee Day?

International Coffee Day (1 October 2019) is a celebration of the world's adoration for all things coffee, as well as a show of support for the farmers around the globe whose livelihoods rely on coffee beans. 

According to the awareness day's official website, this year's event will see the International Coffee Organization highlighting the plight faced by the farmers, who are currently receiving the lowest-ever prices for the beans they produce.

The organisers are asking all members of the global coffee community - from producers through to coffee-supping members of the public - to sign the #CoffeePledge, which asks people to support the urgent need for coffee farmers to receive a basic living income.

How Do We Consume Coffee In The UK?

According to insights shared by International Coffee Day, an astonishing three billion cups of coffee are enjoyed globally every single day. Further research from the British Coffee Association suggests Brits drink 95 million cups of coffee a day, a significant rise from the 70 million cups-a-day we drank back in 2008. A nation of coffee addicts, us? We wouldn't have it any other way...

Coffee reportedly first brewed into existence in England in the 16th century, with Pasqua Rosée opening London's first coffee house in 1652. The Queen's Lane Coffee House in Oxford followed shortly afterwards later that year and is still open today, claiming - probably quite rightly - to be the country's oldest existing coffeehouse.

Whilst most of us love drinking coffee in the workplace - how else are we meant to survive the 9-5, ahem, grind? - the way we're enjoying our coffee is shifting slightly. Ground coffee and single-use pods are seeing surges in popularity, with the millennial demographic, in particular, choosing them over 'instant' coffee alternatives when making purchases. (Though that said, the very same group of people are actually the ones most likely to purchase their coffee already made, with millennials contributing to 50% of all the coffee enjoyed in cafes.)

When it comes to coffee shop favourites, we're officially a load of latte lovers; just under a quarter of us prefer the milky beverage. Twenty per cent of us are cappuccino fanatics, whilst one-in-seven of us prefer flat whites.

Interestingly, it's the 'traditionalist' age group - those aged 72 years and older - who drink the most coffee on average, consuming 2.2 cups each day. That's compared to Generation Z (those aged 20 years or under), who drink on average half a cup a day. 

Which Coffee-Themed Promotional Products Could Your Business Consider?

Whether you want to tie some marketing activity into International Coffee Day, are looking to improve your offering in a cafe or restaurant or simply want to bump-up the aesthetic of your office's daily coffee fix, Total Merchandise has the perfect promotional products for you.

Our coffee-themed items also make great novelty giveaways for general giveaway opportunities, too, including gifting at corporate events. 

With all that in mind, why, exactly, can promotional coffee cups make such excellent giveaways? There's a whole range of reasons. For one thing, they offer out-and-about exposure, making coffee-on-the-go easier for your customers to enjoy, and ensuring they'll think of your business every time they pick their cup up. For another, it's a relatable product; with millions of us enjoying hot drinks every single day, promotional items that are linked to coffee, tea, et. al offer an obvious splash of purpose.

Without further a-brew, read on for our edit of ideas!

Printed Stirling Bone China Cup & Saucer

Run a business that offers customers the chance to take five, such as a cafe, hotel or spa? Transfer-printed with your logo, these Stirling Bone China Cup & Saucer sets will add a smart finishing touch your customers are sure to be impressed by!

With a minimum order quantity of just 36, these personalised china cup-and-saucer sets make a fantastic promotional product for brands both boutique and larger.

Stress Coffee Cup

For an evergreen tongue-in-cheek promotional giveaway that will make your customers or colleagues smile, consider our Stress Coffee Cup.

Branded stress balls are proven to not only help reduce stress but can also help to improve concentration levels, too. Best of all, each of these coffee-themed stress toys has your logo printed on the front, ensuring brand awareness with each squeeze. 

Collapsible Coffee Cups

You've seen our huge range of promotional travel mugs and take out cups - but we bet you've never seen anything quite like our statement Collapsible Coffee Cups!

These clever branded coffee cups are available in a range of six pastel shades and are their collapsible design means they are the perfect size for fitting into bags and cases with minimal fuss when they don't contain liquid. The meaning? Getting that coffee fix has never been easier!

To browse more of our promotional mugs and travel cups, explore our full range and contact us today for your quote.

Top image via Pexels.

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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