A giveaway to customers is a nice way to show your appreciation to those who have used your business, so how can you use printed giveaways to your advantage?
Whilst you may not realise it, giving away gifts to customers is one of the most effective forms of marketing. Not only can it provide valuable leads, but it can also increase loyalty with current customers. In order for this to happen, you need to plan your printed giveaways carefully in a way which can please your customers and improve sales.
First of all you need to decide what it is you want to give away. For some industries, choosing what you want to give away is very easy, however if you work in certain industries you may find it difficult. For example, if you work for a car dealership, you won't want to give away a free car! In this case, it is better to look at promotional products. There are many different items you can customise with your companies logo and give away. These include promotional mugs, printed pens and many other products. The best thing able these is that they are very cost effective and proven to be successful marketing tools.
Once you have decided to give away promotional products, you should think about how many you need. By judging how many you need you can work out your budget to help you determine the right promotional item. You should also ensure you are choosing something that your target audience will want. By doing this, you are making the marketing of your products much easier. For example, if you are targeting children, you will not want to give them executive desk items.
How are you going to give away your promotional items? This depends on the reason you are marketing the items. If you are rewarding current customers you could send the items out to your entire database. If you are looking at new customers, then perhaps you will want to choose a method of giving away which attracts attention. This may be at a trade show or through the use of social media.
A carefully planned printed giveaway can really help to promote your company. You should spend time thinking about the right product to giveaway, as well as your businesses budget to purchase products. With this in mind, you should consider printed giveaways as a way of attracting and retaining customers.