We want to hear from you! Take our quick customer survey today for your chance to win a £50 Amazon voucher.

How to Use Instagram for Marketing: Part 1

Are you ready for a massive statistic? Around the world, 300 million people are using Instagram every single day. This equates to roughly 95 million photos and videos being shared per day. That’s a crazy high number, yet the real question is how can you stand out among those 95 million photos? It’s no lie that Instagram has huge potential for marketers, yet only 36% of marketers are using Instagram compared to 93% of marketers using Facebook. If we are totally honest, we think they’re missing a trick here… Instagram is an incredibly effective engagement-driver among customers. So how can you get into using Instagram to market your brand?

Step 1: The Basic Recipe

Just like making a cake, there are a few basic elements you need for your business to succeed on Instagram. Unfortunately, it’s a little more than posting a few pretty photos, but don’t worry – it’s super simple.

  • 500g of clear vision and strategy
  • 3 tablespoons of consistent posting
  • 75ml of audience familiarity
  • 250g of well-defined visual style

Once these ingredients are combined, it’s possible for you to achieve huge results from Instagram for your brand.

Step 2: Choose Your Goals

In any business plan, goals are essential. Select one or two main goals for your brand to focus on when posting on Instagram to achieve a consistent posting style. Perhaps this might be building your local community, or perhaps showcasing your products or services? It might even be as simple as sharing company news and updates, but whatever it is make sure you understand how you can measure these goals effectively and ensure you stay on target for them. There is no point in setting goals if you don’t work to achieve them!

Step 3: Know the Demographics

Are you aware that just over half of internet-using young adults use Instagram? That’s 53% to be precise. Moreover, 29% of online females use Instagram compared to 22% of online males. Finally, 28% of Instagram users live in urban areas whilst 26% live in suburban areas and 19% live in rural areas. Once you’ve understood the key statistics, you can begin to understand which members of your key audience are active on Instagram and begin to build your presence.

Here we have the beginning stages of how to use Instagram for marketing. Whilst this is more behind the scenes, our next post will show you how to actually create, run, and maintain your business’ Instagram account with the key goal of increasing engagement and sales. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh