Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

How to Get People to Love Your Brand on Valentines Day: Part 2

We’ve already shared with you some of our love-ly (get it?) top tips on how to encourage people to notice and engage with your brand around the time of Valentine’s Day. We mentioned how selfies have caused a storm, how you could romanticise what you have (who said pork pies can’t be romantic?) and how you should be targeting the right people. If you don’t think Valentine’s Day is worth the hype, check out these statistics: in 2015 the National Retail Federation survey projected spending for Valentine’s Day to hit almost $20 billion in the United States, and over 70% of shoppers start to look online first for their Valentine’s Day gift. So, what does this tell you? That your online presence over Valentine’s Day has got to be strong! Make sure you capitalise on this big day by following a few more of our TM top tips…

 

Get a social media campaign together

Surely you saw this one coming! Your Instagram feed is probably already fantastic, so why not take it up one more notch by doing a social media campaign specific to this day of love? You can provide value to your audience in a fun, creative and effective way. For ideas on how to do this, consider the content you will be displaying; you could change your Facebook cover photo to a Valentine’s themed style of your logo, and include lots of hearts and cupids in your imagery to engage customers. After all, posts on Facebook are much more likely to be seen with an image attached - so keep the visuals going! You could also consider doing a Valentine’s Day giveaway to encourage more social interaction.

 

Use videos

Do you remember the Speed Dating campaign Ford did back in 2015? If not, check it out – it went viral for a reason! Now that we’re in 2018 we can see that videos are bigger than ever. Video posts on Facebook receive the highest levels of engagement over any other content, so how can you get involved in the video world? You could consider getting your customers involved by putting together a competition where they submit a video of them doing something you think is Valentine’s related, for instance if you own a restaurant it could be of people sharing spaghetti like in Lady and The Tramp, and then use this content to make your own Valentine’s video (with their permission, of course!). Get a relevant hashtag for the video campaign and launch it on social media.

 

To conclude, do get involved in Valentine’s Day – your significant other in the digital marketing world is your brand! You love your brand, so why shouldn’t you encourage other people to love it too? 

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Educational Essentials For Getting Back To School In Autumn 2020

Educational Essentials For Getting Back To School In Autumn 2020

Schools across the country are currently getting ready for a return to normality following months of home-learning due to Coronavirus. Whilst teachers and pupils might...

Blooming Wonderful Merchandise for Your 2020 Spring Campaigns

Blooming Wonderful Merchandise for Your 2020 Spring Campaigns

Rumour has it that spring is just around the corner... In fact, the very first day of spring 2020 is Friday 20th March - less than a fortnight away! With the season as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...