How to develop a good Promotional Product strategy

Are you looking to develop a good promotional product strategy? The use of promotional products can provide long-term advertising exposure for a business. This can also save marketing budget as you are planning in advance and only buying what is appropriate for your objective and market. It's important if you are using promotional products that you have an effective way of measuring results. 

There is one simple rule you should follow when investing in promotional products. Simply, if you aren't sure what you buy, then don't buy anything! As with any marketing strategy, you need to know what you will be getting from your objective. There is no point in going forward with a marketing strategy if you have no end aim. Consider, why do you want to use the products?  Do you think they will work effectively?  If you don't have a good reason for purchasing, then take a step back and consider your strategy. 

There are a number of questions you need to ask yourself when undertaking a promotional product strategy.

First of all, consider your target audience. Will they use the products often enough to be worth your while?  You may need to do some marketing research to fully understand your target market and get a better idea of your market. By doing so, you could end up investing in products which are much more effective. 

You should also think about whether your current customers will want to be rewarded with a promotional gift. With money tight for most people, they may prefer to receive a coupon or a discount voucher which will save them money in the long run. However at Christmas time, when most people have already purchased all of their gifts, it is likely they would prefer something slightly different. Take a look at new promotional products.

Another consideration is the quality of the product. Is the product going to be of acceptable quality for your recipients?  Giving items out which are of a lesser quality than your recipients would expect are likely to damage your brand, so you need to make sure that your products are of the highest quality. 

The longevity of your item is another important consideration. If you were to give away a mug for example, how much will this be used in the future?  There is little point investing in products which will only last for a short amount of time. You should carefully determine how long the product will be used for, before investing. 

Do you have a promotional product strategy in place?  

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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