It is often surprising to us that so many businesses fail to use promotional products as part of their marketing mix. We believe, and research shows, that using promotional products within your marketing plan is often a recipe for success.
If you think about how much you spend on print advertising and compare it to how much you could spend on promotional items, you will notice how affordable they can be. Not only that, but the Advertising Speciality Institute study has highlighted that promotional items are actually much more popular than any other form of advertising. In fact, studies show that most people own, on average, 10 items which they generally keep for six months. This is considered to be a much longer time period than any other form of advertising.
It's important to remember that promotional products can be used for many different reasons within a business. For example, they can be used to promote the business through the use of client gifts, for employee retention or even for trade show exhibitions. In fact, giving gifts to employees is something which is often not even considered by businesses.
The economic value giving staff rewards for their work, as opposed to the cost of hiring and retraining, generally pays for itself. Just as it's said that it costs eight times as much to gain a new customer, it costs, even more, to gain and train a new employee. Business owners often find themselves spending hours or delegating hours to train new employees which costs time and money.
There are three factors you need to consider when choosing your promotional products. First of all, who is your target market? Planning for your target market could mean the difference between a successful campaign and an unsuccessful campaign. By targeting your market with particular gifts you can help maximise your marketing spend.
Selecting the right products for your businesses needs is the next step. Consider your objectives and ensure that you are considering the right range of products for your business. The possibilities are endless so you need to consider your goals, budget and the message you want to convey before investing in any products. There is also the factor of time frame to consider, whilst most of our products can be printed and distributed within 10 working days, there are some which take longer to source.
If you need advice and assistance in choosing promotional products, have a look at our website.