Please note: the new lockdown restrictions will not affect our ability to fulfil your order and we are operating business as usual.

Using Promotional Products Can Help Your Business in Many Ways

It is often surprising to us that so many businesses fail to use promotional products as part of their marketing mix. We believe, and research shows, that using promotional products within your marketing plan is often a recipe for success.

If you think about how much you spend on print advertising and compare it to how much you could spend on promotional items, you will notice how affordable they can be. Not only that, but the Advertising Speciality Institute study has highlighted that promotional items are actually much more popular than any other form of advertising. In fact, studies show that most people own, on average, 10 items which they generally keep for six months. This is considered to be a much longer time period than any other form of advertising. 

It's important to remember that promotional products can be used for many different reasons within a business. For example, they can be used to promote the business through the use of client gifts, for employee retention or even for trade show exhibitions. In fact, giving gifts to employees is something which is often not even considered by businesses.

The economic value giving staff rewards for their work, as opposed to the cost of hiring and retraining, generally pays for itself. Just as it's said that it costs eight times as much to gain a new customer, it costs, even more, to gain and train a new employee. Business owners often find themselves spending hours or delegating hours to train new employees which costs time and money. 

There are three factors you need to consider when choosing your promotional products. First of all, who is your target market?  Planning for your target market could mean the difference between a successful campaign and an unsuccessful campaign. By targeting your market with particular gifts you can help maximise your marketing spend. 

Selecting the right products for your businesses needs is the next step. Consider your objectives and ensure that you are considering the right range of products for your business. The possibilities are endless so you need to consider your goals, budget and the message you want to convey before investing in any products. There is also the factor of time frame to consider, whilst most of our products can be printed and distributed within 10 working days, there are some which take longer to source. 

If you need advice and assistance in choosing promotional products, have a look at our website.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

Rainy Weather Essentials For Even The Wettest Of Days

Rainy Weather Essentials For Even The Wettest Of Days

Now, we all know that the classic British stereotype is that we love to talk about the weather: from the temperature to the strength of the wind, we love weather small talk. How...

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

We're officially in the thick of 2021 now: our Christmas cheer has faded, the decorations are down and we're already halfway through January. Of course, t...

Get Into The Green Scene With The Latest Eco-Friendly Merch

Get Into The Green Scene With The Latest Eco-Friendly Merch

Have you considered switching your branded merchandise for eco-friendly alternatives? If not, then what are you waiting for?! With environmental responsibility increas...