How a Redesign of your Website Could Lead to Way More Sales

Redesigning your website is more than just creating a new ‘look’. It’s about growing your business and generating revenue from it. It’s about expanding your brand. It’s about keeping up to date with trends and technology. As you may have noticed, we’ve recently redesigned our website and we are so pleased with the results; it looks fresher, it’s easier to navigate, and it’s mobile-friendly! We feel that this was an important change, as re-investing in a website is a part of the shopping experience for savvy buyers nowadays. We’re here to show you how a redesign of your website can lead to you generating a lot more sales.

Is your website ugly?

Be honest. When it’s your own business, calling your website ugly is almost as difficult as calling a baby ugly, but it’s important here as looks matter a lot. Your website is usually the first thing a user comes across when approaching your business, and it creates the first impression. If your website doesn’t look good, it’s very possible that visitors may be leaving your website in fear that your company is dated and unprofessional.

Is your website slow?

Here’s a statistic to shock you: Econsultancy claim that 40% of people will abandon a website if it takes more than three seconds to load. Nowadays people have many options to find the product they’re looking for, and if your website is slow to load, this screams untrustworthiness and lack of professionalism. All the user needs to do is head to the next result to find a similar product, so it’s imperative that your website is super quick!

Is your website mobile friendly?

We cannot stress how important this is! Our new website is now completely mobile friendly, and this means our website should now be favoured on search engines and be easier to use for customers. Econsultancy claim that 62% of companies that designed a website specifically for mobile had increased sales, therefore this is one crucial step you don’t want to be missing out on. Moreover, 52% of users said that they would be less likely to engage with a company if the mobile experience on their site was bad, according to MarginMedia. As we live in a mobile world, is it unsurprising that customers expect all websites to function on all devices. As so many companies have optimised their websites for mobile use, if your page isn’t up to scratch it’s simple for your customer to move on to the next page that satisfies their mobile needs.

We hope you love interacting with our new website; this redesign should lead to some great things and should make the shopping experience for our clients much more satisfying. Ultimately, you should be asking yourself these questions about your website, and if you do believe that your website is ugly, slow, or not friendly for mobiles, perhaps you should think about having a redesign…

And, talking of new websites...what do you think of ours?