Bags are essential, everyones has one, so we think the best way to get your brands name out there is with Promotional bags. It's a common misconception that bags are for women, but in everyday life it is not just women who carry bags, bags are used for sports, groceries, shopping and what do they all have in common? A brand.
Every bag you see will be branded in some way, even plain brown paper bags make people think subconsiously about groceries. If you are attending an exhibition or holding an event, this is a great opportunity to get your promotional bags out there to the public. People at these events will generally be given lots of different items- leaflets, promotional merchandise, food- and of course the point of a bag is to carry things!
So you don't even need to give away lots of items or sell items to give away a promotional bag. Since there has been more awareness of recylcing and companies operate CSR policies, bags have become even more popular. As supermarkets give out less carrier bags, shoppers are encouraged to bring their own reuseable bags.
Research shows that promotional bags will generally be used for around six months. This means six months of free advertising for your brand. The ASI survey into promotional products ROI showed that of all promotional products, bags receive the highest significant impressions with an impressive 1,000 impressions per month. This shows the exposure promotional bags can bring to your brand.
There are different types of promotional bags which can be purchased, whether it be sports holdalls, laptop bags or simply reusable cotton bags, with the latter being the most popular. As well as this you can also purchase plastic promotional carrier bags, which are particularly useful if you are selling items at an event.
As well as bringing free advertising to the brand, promotional bags are very cost effective, with prices starting at just 68p for a cotton reusable bag. How much advertising can you do over a 6 month period for such a small price? As we stated in our previous blog 'branded gifts for everyday use', everybody likes a freebie and they will like it even more if it something useful that is going to last. This is why you should consider a high quality promotional bag as a solid investment for your business.
For more information on the ASI survey please see: http://www.promotionalproductsco.com/index.php/news/2-asi-survey-roi.html?showall=1