Branded gifts are gifts, branded with a company logo or name, that you giveaway to members of staff, family friends and customers. The idea of giving away these gifts is to show the receiver you care about them and what they do for the company... a way of showing them a bit of appreciation if you like. It’s also a way to give the company a bit of extra promotion... and the more promotion a company gets the better.
If you think of a logo or brand name as a person... when you first meet this person you’re not likely to trust them straight away, it could take days, months, even years for you to trust them. But the more you see this person, the more they grow on you... then you will start to trust and build a relationship with them. The same principles apply to a logo or brand name when someone first sees the brand name they are a bit wary about it, but the more they see the brand name (either from advertising or by other people using it) the more they trust it and buy its products or services.
You may know who you want to give your branded gifts away to, but the big question is, when’s the best time to give someone a branded gift? ... Below are just 15 ideas, in no particular order, on when to use your branded gifts. You could hand out your branded gifts:
- As a Christmas gift
- For a new product launch
- In a general marketing campaign
- In a mail-out giveaway
- As a birthday present
- As corporate gifts
- As a thank you gift
- To reward your staff
- For promotional sales
- For a company anniversary
- For general branding
- In a social media contest giveaway
- In-store contest giveaway
- To staff for daily use
- Free to a customer who purchases something from the store.
There are so many purposes for branded gifts and each purpose can have a different type of branded gift dedicated to it. Why would you want a different branded gift for different purposes? It all depends on how you intend to use your branded gifts, if you want to use them to draw in more customers, then you need a branded gift that stands out and will be in constant use (like a promotional bag).
However if your branded gifts are purely to show your appreciation to someone, or to say thank you, the branded gift can be a little less striking, and more luxurious (like a wine glass). The type of branded gift you choose to hand out can be literally anything. As just about anything can be branded with a company name or logo.
Branded gifts are just another form of promotional merchandise, and are one of the most effective forms of marketing as well as one of the least expensive way to market your business.
Why hand out branded gifts to employees? You may not hand out gifts to your employees often, but when you do ensure they are imprinted with the company logo... as the more your employees are exposed to branded items from the company, the more they will believe in the business and promote it to potential clients.