Can Promotional Pens Pay Off

It's a question we get asked regularly, can promotional pens still pay off? You may not realise it but however much technology increases, promotional pens will still be useful. If you have ever received a promotional pen then you may have realised that it is effective in more ways than one. Not only is it useful when you need to jot something down, but it's also useful to the brand that actually gave you the pen. 

Curvy Ballpens

Ideal for any audience, these best selling promotional curvy ballpens start from £0.15!

So, why do brands use items like promotional pens when they could easily use social media and other methods to promote their brands? The answer is simple – because it works. The use of promotional products, including pens is surprisingly effective, and businesses have cottoned onto this by using products for their promotions. 

Recycled Calico Ballpen

A great eco-friendly alternative to plastic pens these ballpens are made from recycled materials!

What Are The Benefits Of Using Promotional Pens For Your Marketing?

The benefits of promotional items? There are plenty. First of all, they are very low in cost. Whilst start-up businesses may consider them to be an added expense, they are much cheaper than other advertising methods like television advertising. They are also more likely to 'hang around'. By this, we mean they get used or stored on shelves for later use. This is unlike television advertising, whereby adverts have a set running time and once they have finished their run, they aren't seen again. 

A promotional pen also gives a certain amount of flexibility. Newspaper and television adverts have to follow certain regulations, as required by law, whereas promotional items aren't being distributed via a third party which means there are fewer restrictions in place. The only limitations are the companies target market, which means that the possibilities are endless. 

The benefits to a company using promotional pens or indeed, any promotional item are vast. The use of them can promote a positive brand and company image. It can also generate goodwill between customers and employees. This goodwill can then help to strengthen loyalty for the brand. Increased customer loyalty can mean improved customer relations and ultimately more sales in the future. 

So, how can you distribute these gifts? Customers can be encouraged to contact the company in order to receive their promotional gifts. For example, you may have noticed that some brands encourage customers to collect tokens in order to receive their gift. Promotional items can also be used as employee incentives, for example, if an employee reaches a certain sales target they could be rewarded with a gift. Promotional pens are always going to be a popular promotional item, and you should consider them for your business.

Cross Calais Ballpen

Perfect for your corporate clients promotional Cross ballpens are engraved with your branding and are supplied in a sleek box for a luxurious finish.

If you're looking for the perfect printed pen for your marketing campaigns then check out our promotional pens and writing accessories page on our website. Don't forget to fill out the form to receive a quick quote or feel free to give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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