Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Can Promotional Pens Pay Off

It's a question we get asked regularly, can promotional pens still pay off? You may not realise it but however much technology increases, promotional pens will still be useful. If you have ever received a promotional pen then you may have realised that it is effective in more ways than one. Not only is it useful when you need to jot something down, but it's also useful to the brand that actually gave you the pen. 

Curvy Ballpens

Ideal for any audience, these best selling promotional curvy ballpens start from £0.15!

So, why do brands use items like promotional pens when they could easily use social media and other methods to promote their brands? The answer is simple – because it works. The use of promotional products, including pens is surprisingly effective, and businesses have cottoned onto this by using products for their promotions. 

Recycled Super Hit Ballpen

A great eco-friendly alternative to plastic pens these ballpens are made from recycled materials!

What Are The Benefits Of Using Promotional Pens For Your Marketing?

The benefits of promotional items? There are plenty. First of all, they are very low in cost. Whilst start-up businesses may consider them to be an added expense, they are much cheaper than other advertising methods like television advertising. They are also more likely to 'hang around'. By this, we mean they get used or stored on shelves for later use. This is unlike television advertising, whereby adverts have a set running time and once they have finished their run, they aren't seen again. 

A promotional pen also gives a certain amount of flexibility. Newspaper and television adverts have to follow certain regulations, as required by law, whereas promotional items aren't being distributed via a third party which means there are fewer restrictions in place. The only limitations are the companies target market, which means that the possibilities are endless. 

The benefits to a company using promotional pens or indeed, any promotional item are vast. The use of them can promote a positive brand and company image. It can also generate goodwill between customers and employees. This goodwill can then help to strengthen loyalty for the brand. Increased customer loyalty can mean improved customer relations and ultimately more sales in the future. 

So, how can you distribute these gifts? Customers can be encouraged to contact the company in order to receive their promotional gifts. For example, you may have noticed that some brands encourage customers to collect tokens in order to receive their gift. Promotional items can also be used as employee incentives, for example, if an employee reaches a certain sales target they could be rewarded with a gift. Promotional pens are always going to be a popular promotional item, and you should consider them for your business.

Cross Calais Ballpen

Perfect for your corporate clients promotional Cross ballpens are engraved with your branding and are supplied in a sleek box for a luxurious finish.

If you're looking for the perfect printed pen for your marketing campaigns then check out our promotional pens and writing accessories page on our website. Don't forget to fill out the form to receive a quick quote or feel free to give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

Happy 50th Birthday To The BiC Four Colour Pen

Happy 50th Birthday To The BiC Four Colour Pen

Let's face it: we've all wanted one of BiC's iconic Four Colour Ballpoints at one point or another during our lives. The pen - most commonly seen...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Easter is a time of year that most Brits look forward to: the long weekend, plates full of delicious food, eating your body weight in chocolate... And those are just a...

Revealed! The Promotional Essentials Every Charity Needs In 2021

Revealed! The Promotional Essentials Every Charity Needs In 2021

If you work for a charity - whether it's a nationwide organisation or a brand new initiative based on a locally-identified cause - you'll know how important spreading yo...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...