According to recent research, all organisations should be practicing an effective Corporate Social Responsibility (CSR) policy, and what better way to promote your CSR agenda than through the use of branded merchandise?
It has become increasingly necessary for businesses to set out CSR agendas, as consumers are starting to become more aware and alert to businesses acting unethically. It is no longer ethical for businesses to simply sell products, they must also prove they are selling ethically and responsibly. The increase in the use of social media means that everyone now has a voice. Negative and derogatory comments can fuel conversations online, making organisations more accountable for their actions than they ever have been.
Many organisations see CSR as a drain on resources, believing they don't actually need it, however, there are many business benefits of having a good CSR policy. This is especially true as people are more and more aware of environmental issues, and unethical working. In fact, a recent survey stated that 88% of customers said they were more likely to buy from a company that supports activities to improve society.
With this in mind, a good CSR policy can really help to win new business. If you are showing a good CSR policy that your competitors aren't showing, then you will be more likely to win their business. This is because your business will benefit from an improved reputation and general standing. If you promote your CSR policy in the right way, you can generate really positive publicity and media opportunities which will further spread brand awareness.
Of course, it's not just new customers whom you should be concerned with, but also your existing customer base. Whilst your existing customer base may have been with you for many years, they will start to consider how well you treat your customers and your environmental agenda. By having a good CSR policy, you can develop and enhance your relationships with customers, as well as with your suppliers and other stakeholders.
So how can you promote your CSR policy ensuring all the necessary people see your campaign? Why not use branded merchandise? You could send the items to your existing customer base, as well as sending them directly to potential customers. These can be eco-friendly gifts that will show your organisations commitment to the environment.
Have a look at our website for branded merchandise ideas.