It's a common fact that branded gifts can be used to reward customers, helping to create a sense of brand loyalty, but they can also be used for many other things. This can include rewarding employees for hard work, or even attracting new customers.
Think about it, what to you would make an organisation stand out? You may think exceptional customer service or quality products and you would be right, but how do you even get a customer through the door? In tough economic times, there needs to be an incentive to actually get a customer to walk through the door before you can actually sell to them.
Of course, you don't want to just spend money on gifts and send them out to everyone, there needs to be some sort of marketing plan in place. Perhaps you can hand pick a selection of businesses to directly market too. Once you know the type of industry you are looking for, it's fairly easy to work out a list of customers you want to target too.
People love to receive gifts. Even if it is a promotional item, if it is something that is considered to be useful then it will be well received by the recipient. Corporate branding can be input on almost any product. The product you choose will depend on the occasion and event you want to distribute the gifts. For example, with Christmas coming up, it makes sense to use the season to distribute gifts. This means your gifts can be Christmas or New Year themed.
Branded gifts aren't just a way of attracting new customers through giving, they also enhance your brand visibility. This is because people will often use their branded gifts when out and about which means that more and more people are seeing your brand. Almost everyone will own some sort of branded item, even if it isn't very obvious. For example, high street shops often print their logo on clothes which people will pay a fortune to purchase. This is still a form of marketing, but it is considered to be 'fashion' at the same time.
Sending out branded gifts is very affordable, perhaps more affordable than people initially realise, it is also very important for brand recognition. So if you are trying to attract new customers, then why not use branded gifts as your first port of call?