Branded Gifts That Can Be Used Everyday

Everybody likes being given a gift, whether it's for a birthday or just a thank you, a gift is guaranteed to bring a smile- which makes branded gifts a great investment!

Branded gifts are a great way to get your companies name noticed without paying for extensive advertising through television or expensive marketing campaigns. At a time when everybody is being more careful with money, it is important to show why consumers should purchase from your brand and to really get your name out there- showing why your organisation is better than competitors by bringing people to your website.

Every organisation strives to be recognised by consumers through their branding, even the biggest companies like McDonald's and Coca Cola continue to promote their branding through promotions and gifts which shows how important it is to invest.

The Advertising Speciality Institute (ASI) conducted a survey and found that more than 8 out of 10 people remembered an organisation through branded gifts they had received.

Once you've decided to invest in branded gifts, it is then important to choose the right items. Branded gifts can be any item-but what really needs to be considered is what item is going to give your brand the most exposure? Whilst novelty items like hand clappers and puzzle trays are great gifts to give, the most exposure you can gain for your brand is through giving away everyday items. Think about this- what is the one item you could not live without? The one item you use everyday? A comb? A particular mug? Or perhaps more likely in England- a car ice scraper and an umbrella?

Everyone loves a freebie, but a freebie is loved even more when it is something useful which the consumer would usually have to purchase. Everyday gifts give the brand maximum exposure as the item is used on a daily basis so more and more people are seeing your brand name. This means that consumers are seeing your branding before even knowing what the organisation does.

Have you ever seen a friend using a branded item and wondered what the organisation actually does, before quickly doing a Google search or questioning your friend to satisfy your curiosity? It is human instinct to be curious, meaning that once someone sees your brand logo, they will want to know who the organisation is and what they sell.. perhaps even wanting a branded gift themselves! This not only creates awareness but can also direct traffic to your website.

There are many advantages to giving away branded gifts, so why not take inspiration from this website and invest in the future of your organisations branding.

Sources of further info: http://www.myron.com/eng/aboutUs/whybusinessgiftswork.cfm#BC-Invite

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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