Bespoke Branded Merchandise Helps You Cherry Pick Your Target Market

You often hear companies talk about getting their logo, name or product, printed onto a form of branded merchandise a lot these days. This is because they see other companies all over the county use many different sorts of branded merchandise as their giveaways at commercial events, shows or conferences.

Branded giveaways are usually appreciated by many different types of clientele; this is why we find different companies using a form of branded merchandise within their advertising campaigns. However, the type of branded merchandise used within an advertising campaign may differ from company to company. The reason for this is because it would be boring if every company had the same branded giveaway, just with a different logo.

Another reason is that nearly every companies target market differs and so the target market may require different types of branded giveaways to interest them. For example a women’s clothing store wouldn’t hand out men’s T-shirts with their logo on, as part of their promotional campaign (unless they were starting as new men’s range), as women are their priority target market and most women wouldn’t be interested in receiving men’s T-shirts (even if they were free).

There are however forms of branded merchandise that can be given away that don’t have a ‘gender specific’ target market and so interesting both, men and women. Printed stickers and Tax Disc Holders are one of those branded giveaways, as both men and women drive cars and so can find a use for them.

The design that a company decides to have printed onto these stickers can then decide what gender, age or type of person the company attracts to the brand (i.e. a pink colour for women, blue for men, slang text for the younger generation, and maybe more posh text for the older generation).

Total Merchandise can supply printed stickers and tax disc holders personalised with your own bespoke design or company details on, with a varied choice of window stickers, paper stickers or vinyl stickers. A car tax disc holder or sticker is a great way to increase awareness of your company as the word can be spread all over the county (or where ever the car travels), about the brand or company.

If you have any questions about which branded merchandise would suit your company or target market please don’t hesitate to give us a call.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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