Whether you’re just starting up as a new business or if you created your brand years ago, you want to be able to find new customers without spending a fortune. Although the prospect of marketing your business can seem overwhelming, the good news is that marketing doesn’t have to cost hundreds or thousands of pounds. We’ve put together 5 ways that you can market your small business on a shoestring budget.
Get Promotional Business Cards
Get hundreds and leave them everywhere! Hand them out to everyone you meet – get your name out there. One idea could be to have a specific discount code on your business cards to incentivise people to take them. You could then track how many of these cards are used to see if this is an effective strategy for your business.
Write A Blog
It’s always a good idea to have a ‘blog’ or ‘news section’ on your website for many reasons. Write articles that demonstrate how you are an expert in your field. Furthermore, you could send these articles to noncompeting newspapers and websites in your field that accept submissions to get your name out there even more!
It cannot be denied that people love free gifts and samples. If you can, try and distribute samples of your product or work into as many hands as possible. This way, you will be able to make an excellent first impression and hopefully if you help your customers out if you’re handing out useful products like personalised ice scrapers or headphones.
Google offers a free listing for your local business, as does Bing. All you have to do is search: ‘Google My Business’ or ‘Bing Places for Business’ to list your company in the search engine local directories.
Sign Up For An Email Service
Once you’ve signed up for an email service, you can send an email newsletter and promotional offers to customers and prospects for your business. Ensure that you’ve gained the permission of people to send them emails first, perhaps by sending them a free tip-sheet or e-book or article that they could access!
There you have it! It’s easy to see that there are so many ways to promote your business even if you have a shoestring budget! One final tip is to just make sure that you’re keeping your social media profiles up to date so that people can see that you’re a current business who responds quickly and professionally.