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Trade shows and pens, Conferences, and notebooks, we all see the same old promotional products being used at the same old events. We've looked into some fun and interesting ways you can use promotional merchandise to shock, surprise, and delight.
1 – Instead of a business card, why not create a mug, pen or customised chocolate bar complete with your personal information and calls to action? When people do something different and unexpected, it makes others remember you. Should you attend an interview or go to an exhibition and hand out a personalised chocolate bar to those you are networking with, you will be far more likely to stick in their minds, which gives you a better chance of getting the job or gaining a new client.
2 – Often promotional merchandise is used for customers and potential consumers, but very rarely do businesses hand out their branded merchandise to their employees. Employees would make much more of a conscious effort to use any branded merchandise they had as, at the end of the day, it helps to promote the business they work. We've seen great examples of companies giving their staff branded business card holders, which even after leaving the business, continue to use. Another delightful way to promote your brand, even after employees have moved on!
3 – Limited edition promotional products, used as a gift with purchase (GWP) are hugely successful, but not often utilised in the retail industry. Limited time only offers to entice retail customers like nothing else, whether its a gift for spending a certain amount of money, or to go with a limited-edition collection, they always seem to work. Consumers have been known to buy anything and everything they need to, just so they can get the 'limited time only bag' and stay 'trendy' within the eyes of their peers. Never underestimate the potential of traditional products... especially when they're used in an exciting way.
There you have it folks, three easy, simple and effective ways to get your brand, or personal name out there. A twist on the traditional gives you and your brand a slight edge in comparison to your standard competitors who are still doing the same old song and dance. So, next time you have the need for a piece of promotional merchandise, think about what products or distribution methods will make you stand out from the crowd.
