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The Best Promotional Sports Merchandise To Tie In With The Rugby World Cup

Foam fingers at the ready: the countdown for the 2019 Rugby World Cup is on in T-Minus 14 days, with the event kicking off on 20 September. This year's tournament is being held in Japan across 12 different cities and interestingly, this will be the first time the World Cup has been held in Asia.

The third-largest sports event in the world, this year's edition of the Rugby World Cup will see the best twenty teams compete against each other to win the famous Webb Ellis Cup. The trophy is named after William Webb Ellis, a school pupil who, according to a popular myth, allegedly invented rugby by picking up the ball during a game of football in 1823.

The Benefits Of Using Rugby-Related Merchandise During The World Cup

Rugby is a game played globally, with the World Cup the third largest sports event in the world (after the summer Olympics and FIFA World Cup). As you can imagine, this brings in a huge number of supporters - ITV reported a phenomenal 8.2 million viewers of the 2015 World Cup Final. Using promotional sports merchandise to coincide with such a popular sporting event will show your audience that your business is present with what's happening outside of the office and in the sporting world.

Promoting going outdoors and taking part in exercise is a great aspect for your business to be involved with. Recent research conducted by the NHS shows that 29% of the UK adult population is classified as obese, this is an increase from 26% in 2016. This isn't just limited to the adult population, the study also found that 20% of year six children are classified as obese. Although these figures seem to be increasing year on year, there has been a recent trend for living a more healthy lifestyle. With the uproar of fitness products such as Fitbit and other performance trackers, there's no time like the present to represent your brand with leading a healthy life with sports merchandise. (Such as our branded Fit Watch, shown below!)

The Best Ways To Use Promotional Products During The Rugby World Cup

Whether your attending an event or just want to have some fun in the office, using promotional giveaways is a great way to provide some entertainment while spreading your name. Your company will be remembered for being current with the sporting world and providing joy by gifting a fun branded item. 

Staying hydrated is an important part of everyday life, especially when you're taking part in physical activities. Maximise your brand's exposure with every sip by using promotional water bottles. Reusable sports bottles are ideal for use on the move, so not only will your customers be grateful that you have provided them with a practical item, but this gives the opportunity for your brand to be seen in places it wouldn't usually reach. 

When you think of rugby the first thing that comes to mind might be the all-important rugby ball or the flattering mouth guards or even the tiny shorts that are sported out on the pitch. Promotional clothing is an excellent way of marketing your brand - whether it's apparel worn by your staff or items that are gifted to your customers, your name is guaranteed to reach new places. For instance, a promotional t-shirt might be worn to the gym, or a branded jumper could be worn to a local sporting event.

Whatever the item and wherever it's on show, one thing's for sure - promotional products relating to the Rugby World Cup will certainly land eyeballs on your brand!

With all that in mind, all that's left to say is ready, set, scrum! Get the ball rolling (literally) for your Rugby World Cup marketing campaign with our promotional sports merchandise - browse our full range and fill out our Rapid Quote form today to get pricing for your business. 

Main image from Pexels.com

Written by

Alexandra Horridge | Digital Marketing Executive

With nearly five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

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