The Best Promotional Sports Merchandise To Tie In With The Rugby World Cup

Foam fingers at the ready: the countdown for the 2019 Rugby World Cup is on in T-Minus 14 days, with the event kicking off on 20 September. This year's tournament is being held in Japan across 12 different cities and interestingly, this will be the first time the World Cup has been held in Asia.

The third-largest sports event in the world, this year's edition of the Rugby World Cup will see the best twenty teams compete against each other to win the famous Webb Ellis Cup. The trophy is named after William Webb Ellis, a school pupil who, according to a popular myth, allegedly invented rugby by picking up the ball during a game of football in 1823.

The Benefits Of Using Rugby-Related Merchandise During The World Cup

Rugby is a game played globally, with the World Cup the third largest sports event in the world (after the summer Olympics and FIFA World Cup). As you can imagine, this brings in a huge number of supporters - ITV reported a phenomenal 8.2 million viewers of the 2015 World Cup Final. Using promotional sports merchandise to coincide with such a popular sporting event will show your audience that your business is present with what's happening outside of the office and in the sporting world.

Promoting going outdoors and taking part in exercise is a great aspect for your business to be involved with. Recent research conducted by the NHS shows that 29% of the UK adult population is classified as obese, this is an increase from 26% in 2016. This isn't just limited to the adult population, the study also found that 20% of year six children are classified as obese. Although these figures seem to be increasing year on year, there has been a recent trend for living a more healthy lifestyle. With the uproar of fitness products such as Fitbit and other performance trackers, there's no time like the present to represent your brand with leading a healthy life with sports merchandise. (Such as our branded Fit Watch, shown below!)

The Best Ways To Use Promotional Products During The Rugby World Cup

Whether your attending an event or just want to have some fun in the office, using promotional giveaways is a great way to provide some entertainment while spreading your name. Your company will be remembered for being current with the sporting world and providing joy by gifting a fun branded item. 

Staying hydrated is an important part of everyday life, especially when you're taking part in physical activities. Maximise your brand's exposure with every sip by using promotional water bottles. Reusable sports bottles are ideal for use on the move, so not only will your customers be grateful that you have provided them with a practical item, but this gives the opportunity for your brand to be seen in places it wouldn't usually reach. 

When you think of rugby the first thing that comes to mind might be the all-important rugby ball or the flattering mouth guards or even the tiny shorts that are sported out on the pitch. Promotional clothing is an excellent way of marketing your brand - whether it's apparel worn by your staff or items that are gifted to your customers, your name is guaranteed to reach new places. For instance, a promotional t-shirt might be worn to the gym, or a branded jumper could be worn to a local sporting event.

Whatever the item and wherever it's on show, one thing's for sure - promotional products relating to the Rugby World Cup will certainly land eyeballs on your brand!

With all that in mind, all that's left to say is ready, set, scrum! Get the ball rolling (literally) for your Rugby World Cup marketing campaign with our promotional sports merchandise - browse our full range and fill out our Rapid Quote form today to get pricing for your business. 

Main image from Pexels.com

Written by

Alexandra Horridge | Digital Marketing Executive

With five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

Connect with Alexandra Horridge on LinkedIn Connect with Alexandra Horridge on LinkedIn

Which Of Our Promotional Products Bundles Best Suit Your Business?

Which Of Our Promotional Products Bundles Best Suit Your Business?

If you haven't already discovered it, we've got something very exciting we'd like to bring to your attention: our brand new Promotional Product Bundles category...

Singin' In The Rain: The Best Branded Umbrellas For Your Business

Singin' In The Rain: The Best Branded Umbrellas For Your Business

Whether you want to enable your customers to dodge April showers or summer downpours, one thing's for sure: promotional umbrellas are the perfect way to help keep them dry.

TM Edit: Your 2020 Guide To The Best Summer Promotional Products

TM Edit: Your 2020 Guide To The Best Summer Promotional Products

This just in, people: summer is almost upon us! With the season having officially 

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

4 Ways To Maximise Your Brand's Presence At A Business Event

4 Ways To Maximise Your Brand's Presence At A Business Event

Okay, it's official: business events are back on the calendar, people! Following this week's announcement from Boris Johnson that the third step of the co...

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...