How to Get People to Love Your Brand on Valentines Day: Part 1

That highly anticipated/dreaded day of love is fast approaching, and whilst Valentine’s Day is in a lot of couple’s diaries, it should also be in every marketer’s diary, too! Whether you love to love, or hate the cringe, it is undeniable that celebrations of Valentine’s Day cover all of the TV ads and store shelves come the beginning of February. As a general rule of thumb, we have always suggested starting thinking about your campaigns about 6 weeks in advance of the big date, so that means your ideas about Valentine’s Day should ideally be coming together this week. We’ve put together a few ways we think you can tailor your brand towards this day of love, with a few famous examples.

Take a Selfie

Studies have shown that 50% of adults take at least 1 selfie per day – the selfie game is huge right now! You could tailor your brand towards this selfie market by including selfies in your Valentine’s Day marketing campaign – you could ask people to post a picture of something in particular e.g. with a product they love or with one of your products and ask them to use a specific hashtag to get involved. People who use your hashtag could be gifted with a discount code or something similar to encourage engagement.

Get Your Audience Right

Did you know that men often spend nearly twice as much as women do on Valentine’s Day – that is your target market if you are looking to make the most profits! When doing Facebook ads, target men in the 25-34 age bracket and you should see your results soar.

Romanticise What You Have

It doesn’t matter if you don’t own a flower, sweetie or chocolate business – you can still make your product a little sweeter! Use a little rose-tinted photography and put a spin on the usual Valentine’s Day promotions. For example, Ahmad Tea spoke about Galentines Day, where they photographed a few of their delicious teas and asked people to Tweet them how they will be celebrating #GalentinesDay to be in with the chance of winning some of their teas to share with their girlfriends.

Later this week we will reveal a few more ways we think you can get a good return on investment for your Valentine’s Day campaigns and jump aboard this marketing love train! 

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Boo! Frightfully Good Promotional Products For Halloween 2020

Boo! Frightfully Good Promotional Products For Halloween 2020

Halloween is creeping up on us - and if your business is keen to sink its teeth into this most spook-tacular of occasions, Total Merchandise is here to help.

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

The Best Promotional Items For Picnics In Spring/Summer 2021

The Best Promotional Items For Picnics In Spring/Summer 2021

Warmer days are officially coming - and as lockdown restrictions across the country slowly begin to lift, now's the perfect time to think about how you can generate positive...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

With thousands of holiday-hungry Brits eagerly anticipating a getaway this summer, now's the perfect opportunity to consider whether or not you want to tap into the pot...

The TM Edit: Best Branded Giveaways For Your Small Business

The TM Edit: Best Branded Giveaways For Your Small Business

Do you run a small business or start-up - and are looking for the perfect way to get your logo out and about? Enter our range of the best promotional giveaways that are ideal fo...