Fathers Day 2017: How to Boost Your Sales

Last month we showed you our favourite Father’s Day marketing campaigns over the past few years. Whilst those are there to inspire you, we also wanted to give you a few lower-key ideas that are incredibly easy to do for Father’s Day this year … psstt… it’s the 18th June – don’t forget! Father’s Day is a lot of people’s favourite holiday as it is a time to say thank you to their Dad, get pampered by their children, and create campaigns to boost sales! As with any celebration day, as a business owner, your aim is to give your customers reasons to come to you and make a purchase on your website. Therefore, we have put together a few easy ideas and tips for you to make your business heard over Father’s Day.

1) Put together a page on your website dedicated to Father’s Day products. So many people question what to buy their Dad’s for Father’s Day – they aren’t easy to choose a gift for. Do the work for your clients and, trust us, they will thank you. You could create a page on your site or post daily ideas on your social media pages in the style of a gift guide selection based on a Father’s interests.

2) Offer free gift wrapping. A lot of the time, people leave purchasing Father’s Day gifts to the last minute, so get one step ahead and offer free gift wrapping which is handy and always welcomed by busy children and spouses who have limited time to sneak off and hide the gift!

3) Don’t miss out if you offer a service. Your company doesn’t have to sell products for you to get involved in Father’s Day. For instance, if you own a hairdressing salon, you could offer a free haircut to Dad’s on Father’s Day when their child comes in for a haircut. Or, perhaps if your business offers golf lessons you could give away a golf-related gift with every purchase of the classes.

4) Host an event! Events are always popular and fun, and now you have an excuse to host one. If you have a store, you could host a special event in your space which is child-friendly to drive traffic and interest. On the day you could offer special discounts and a special area where children can make ‘secret’ purchases without their father seeing!

5) Run an email promotion. We could say this until the cows come home for every big occasion, but that’s because it’s so important. June can be a tricky time to keep your sales afloat but with email marketing, you can reach your customers directly. We think they’re great because they are very effective when promoting a time-sensitive sale or seasonal discount. Remind your clients of your special Father’s Day offers in the month as June approaches, and as the day gets closer you could consider offering some in-store promotions to draw more customers in.

If you take these tips on-board, you should be well on your way to boost sales for Father’s Day. Furthermore, if you are looking for bigger-scale ideas, check out our last article for some incredible Father’s Day marketing campaigns.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or will

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your

The Best Promotional Stress Relievers For Your Staff

The Best Promotional Stress Relievers For Your Staff

April is officially Stress Awareness Month, meaning it's the perfect opportunity to give some thought to how you can support your colleagues through tricky times. 

The Best Promotional Football Products To Kick-Off Euro 2024

The Best Promotional Football Products To Kick-Off Euro 2024

Want to get your business involved in Euro 2024? For the uninitiated, UEFA's iconic international football tournament will kick-off in June 2024 and be watched by mi

The 10 Best Branded Pet Products For National Pet Month

The 10 Best Branded Pet Products For National Pet Month

April is officially National Pet Month - so what better time to shine a light on our amazing array of pooch-approved promotional products? From walkies-friendly water bo