Dear Diary: The Best Promotional Diaries For Your 2020 Marketing Plans

With the start of a new year mere weeks away (15 weeks, to be precise), there's no better time to start thinking about the promotional products that will keep awareness for your brand at a high into 2020.

Enter the diary: there's arguably no promotional item better suited to having a designated purpose, whilst also promising daily visibility for your branding. 

The Many Uses Of Promotional Diaries

A diary represents many things to many people. For some, a diary is a means to empty the contents of the mind; for others, it's a means to stay on top of things that still need to be done.

For others, diaries also offer the user for later-down-the-line reflection, too: as Oscar Wilde famously observed, a diary is a useful thing to have because 'one should always have something sensational to read on the train...'

(Okay - your daily office to-do list might not count as the most 'sensational' content but there's no judgement here.)

Of course, there are neuro-scientific benefits behind writing things down, too; the experts say you really need to write goals down in order to convert them into 'external storage' rather than keeping them as internalised thoughts. Research shared by the University of Lancaster also found writing down experiences helped to make them more memorable, with another study even suggesting that writing things down in a diary can help to reduce blood pressure and even help fight major illnesses, too.

Anyway: science lesson aside, diaries are stationery essentials. However your target audience will use their diary - and whether they're clients you wish to thank, colleagues you want to motivate or customers you would like to sell to - we have the perfect promotional diary to represent your business. Read on to browse of some of our very favourite branded diaries, which can all be printed, embossed or even foil blocked with your artwork for a product that will keep your logo visible to your customers throughout the year.

Why Choose Promotional Diaries For Your Marketing Campaign?

A diary acts as everything from PA to confidante, meaning the design you choose to give your colleagues or customers will vary according to your target demographic and how you imagine they'll use it. 

For example, busy professionals will probably prefer diaries that make keeping a note of meetings a breeze, whilst also offering space for scribbling down to-do lists. Equally, an academic audience will prefer the free-flow design of our Wirobound Journal Notebooks, which allows the user to scribble down notes as long or short as they please, without being restricted by space limitations.

In a nutshell, diaries are a stationery essential that we can all benefit from using. Whether they're home to to-do lists, used to keep track of appointments and meetings or, quite simply, to jot down an individual's inner-most thoughts and feelings, our range of printed diaries offer different purposes for different customers. And of course: the beauty of a branded diary is your business is there every single day, with your logo literally in the hands of your customers all year long. 

Sound good? We thought so. Browse our edit of branded diaries below and explore our full range for yourself today!

Colombia Pocket Weekly Diaries

Lead time: 15 working days.

Neatly sized and luxe in appearance, this 13-month diary will see your customers into 2020 and beyond! Foil-blocked with your logo and available in five colours, each of these branded Castelli diaries comes with crisp white pages as standard; cream pages are available at an extra cost.

The practical week-per-spread layout means keeping track of appointments is a breeze, whilst the neat dimensions make it ideal for popping into handbags, briefcases and even pockets.

A5 Matra Daily Diaries

Lead time: 15 working days.

Our popular Matra Daily Diary is available in a whole rainbow of colours, with your logo foil blocked (in gold, silver or black) for a smart twist of brand awareness.

Simplistic yet elegant, these practical promotional diaries would make great in-house giveaways for your colleagues or cost-efficient end-of-year corporate gifts for clients. 

Tucson A5 Weekly Diaries

Lead time: 15 working days.

Available in a discerning palette of colours (namely Sky Blue, China Blue and Red) this luxurious Castelli diary is a beauty! The exterior boasts a soft-touch padded cover, whilst the week-to-view layout ensures a simple user experience. 

Ideal for keeping your brand visible in offices across the UK, this smart diary will quickly become a daily essential in the lives of your customers - and that's a promise!

Ivory Matra Large Weekly Diaries With Pencil

Lead time: 15 working days.

Choose from a trio of colours - red, black and blue - with these promotional diaries, which are generously sized and ideal for scrawling notes in. 

With their stylish matte covers, these weekly diaries boast a week-to-view design that ensures plenty of space for jotting down appointments, to-do lists and more!

A5 Academic Planners

Lead time: Ten working days.

If your target audience comprises students or those of an academic leaning, our branded A5 Academic Planners are a brilliant pick. Of course, it's an academic diary - so the need for it in time for January might not be the most pressing. However, there's no harm in planning ahead, is there? 

Printed with your artwork in up to full colour, these branded planners are ideal for presenting to school, university or college students; they can also make invaluable products for teachers and professors to use, too. 

Wirobound Journal Notebooks

Lead time: 10-15 working days.

For a classic branded notebook that your customers can use as and how they please, look no further than our popular Wirobound Journal Notebooks. 

With the option to print the cover in up-to full colour with your artwork, this simple notebook is given a subtle touch of luxe thanks to the addition of shimmering gold wire. 

Full Colour Ivory Tucson Medium Weekly Diaries

Lead time: 15 working days.

We have one word for this dazzling diary - wow. Printed in vibrant full colour on the front cover with your artwork, these branded weekly diaries are the epitome of style, promising to keep your brand unmissable in the minds (and hands!) of your customers. 

 

This neat business gift is available in 14 different colours, meaning there's an option to match most brand identities (each branded diary also features a colour-coordinated closure band for an extra neat touch). Your customers will love it - and that's a promise! 

It doesn't end there! We have many more promotional diaries and branded planners for you to consider - browse our full range and contact us today for your bespoke quote.

Top image via Pexels.

Written by

Katie Clark | Digital Marketing Manager

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

Connect with Katie Clark on LinkedIn Connect with Katie Clark on LinkedIn

Must-Have Promotional Items For A Summer 2020 Travel Campaign

Must-Have Promotional Items For A Summer 2020 Travel Campaign

Holidays! Whether your customers are planning UK staycations or keeping their fingers crossed for overseas getaways, odds are that many Brits will be keen to get away this summe...

Paw-Fect Promotional Merchandise Inspired By National Dog Day

Paw-Fect Promotional Merchandise Inspired By National Dog Day

As the UK's most popular pet, with 24% of the UK adult population owning a dog, it's only right that our favourite companions have a whole day to celebrate them! Nationa...

The Benefits Of Promotional Giveaways At Freshers' Fairs

The Benefits Of Promotional Giveaways At Freshers' Fairs

The dust has officially settled on another academic year and now, with the whole of summer looming ahead, students across the UK will be preparing for a few months of rest...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

Must-See Promotional Products From Our Individually Named Range

Must-See Promotional Products From Our Individually Named Range

In case you haven't discovered it yet, we've recently launched a whole new range of promotional products that can be branded with the names of your recipients.

Must-Have Promotional Items For A Summer 2020 Travel Campaign

Must-Have Promotional Items For A Summer 2020 Travel Campaign

Holidays! Whether your customers are planning UK staycations or keeping their fingers crossed for overseas getaways, odds are that many Brits will be keen to get away this summe...

Best School Leavers' Gift Ideas For The Class Of Summer 2020

Best School Leavers' Gift Ideas For The Class Of Summer 2020

With many children across the UK not attending school at the moment due to COVID-19, kids across the country will be missing out on their last days of that all-important su...