Dear Diary: The Best Promotional Diaries For Your 2020 Marketing Plans

With the start of a new year mere weeks away (15 weeks, to be precise), there's no better time to start thinking about the promotional products that will keep awareness for your brand at a high into 2020.

Enter the diary: there's arguably no promotional item better suited to having a designated purpose, whilst also promising daily visibility for your branding. 

The Many Uses Of Promotional Diaries

A diary represents many things to many people. For some, a diary is a means to empty the contents of the mind; for others, it's a means to stay on top of things that still need to be done.

For others, diaries also offer the user for later-down-the-line reflection, too: as Oscar Wilde famously observed, a diary is a useful thing to have because 'one should always have something sensational to read on the train...'

(Okay - your daily office to-do list might not count as the most 'sensational' content but there's no judgement here.)

Of course, there are neuro-scientific benefits behind writing things down, too; the experts say you really need to write goals down in order to convert them into 'external storage' rather than keeping them as internalised thoughts. Research shared by the University of Lancaster also found writing down experiences helped to make them more memorable, with another study even suggesting that writing things down in a diary can help to reduce blood pressure and even help fight major illnesses, too.

Anyway: science lesson aside, diaries are stationery essentials. However your target audience will use their diary - and whether they're clients you wish to thank, colleagues you want to motivate or customers you would like to sell to - we have the perfect promotional diary to represent your business. Read on to browse of some of our very favourite branded diaries, which can all be printed, embossed or even foil blocked with your artwork for a product that will keep your logo visible to your customers throughout the year.

Why Choose Promotional Diaries For Your Marketing Campaign?

A diary acts as everything from PA to confidante, meaning the design you choose to give your colleagues or customers will vary according to your target demographic and how you imagine they'll use it. 

For example, busy professionals will probably prefer diaries that make keeping a note of meetings a breeze, whilst also offering space for scribbling down to-do lists. Equally, an academic audience will prefer the free-flow design of our Wirobound Journal Notebooks, which allows the user to scribble down notes as long or short as they please, without being restricted by space limitations.

In a nutshell, diaries are a stationery essential that we can all benefit from using. Whether they're home to to-do lists, used to keep track of appointments and meetings or, quite simply, to jot down an individual's inner-most thoughts and feelings, our range of printed diaries offer different purposes for different customers. And of course: the beauty of a branded diary is your business is there every single day, with your logo literally in the hands of your customers all year long. 

Sound good? We thought so. Browse our edit of branded diaries below and explore our full range for yourself today!

Colombia Pocket Weekly Diaries

Lead time: 15 working days.

Neatly sized and luxe in appearance, this 13-month diary will see your customers into 2020 and beyond! Foil-blocked with your logo and available in five colours, each of these branded Castelli diaries comes with crisp white pages as standard; cream pages are available at an extra cost.

The practical week-per-spread layout means keeping track of appointments is a breeze, whilst the neat dimensions make it ideal for popping into handbags, briefcases and even pockets.

A5 Matra Daily Diaries

Lead time: 15 working days.

Our popular Matra Daily Diary is available in a whole rainbow of colours, with your logo foil blocked (in gold, silver or black) for a smart twist of brand awareness.

Simplistic yet elegant, these practical promotional diaries would make great in-house giveaways for your colleagues or cost-efficient end-of-year corporate gifts for clients. 

Tucson A5 Weekly Diaries

Lead time: 15 working days.

Available in a discerning palette of colours (namely Sky Blue, China Blue and Red) this luxurious Castelli diary is a beauty! The exterior boasts a soft-touch padded cover, whilst the week-to-view layout ensures a simple user experience. 

Ideal for keeping your brand visible in offices across the UK, this smart diary will quickly become a daily essential in the lives of your customers - and that's a promise!

A5 Academic Planners

Lead time: Ten working days.

If your target audience comprises students or those of an academic leaning, our branded A5 Academic Planners are a brilliant pick. Of course, it's an academic diary - so the need for it in time for January might not be the most pressing. However, there's no harm in planning ahead, is there? 

Printed with your artwork in up to full colour, these branded planners are ideal for presenting to school, university or college students; they can also make invaluable products for teachers and professors to use, too. 

Wirobound Journal Notebooks

Lead time: 10-15 working days.

For a classic branded notebook that your customers can use as and how they please, look no further than our popular Wirobound Journal Notebooks. 

With the option to print the cover in up-to full colour with your artwork, this simple notebook is given a subtle touch of luxe thanks to the addition of shimmering gold wire.  

It doesn't end there! We have many more promotional diaries and branded planners for you to consider - browse our full range and contact us today for your bespoke quote.

Top image via Pexels.

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

Connect with Katie Clark on LinkedIn Connect with Katie Clark on LinkedIn

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-

In Honour of World Book Day: 5 Page-Turner Promotional Products

In Honour of World Book Day: 5 Page-Turner Promotional Products

Hey: let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A

Promotional Tennis Products To Get Your Brand Behind Wimbledon

Promotional Tennis Products To Get Your Brand Behind Wimbledon

Strawberries at the ready, people - Wimbledon is upon us! The annual tennis contest sees the world's best tennis players descend upon the courts of the southwest London tenn

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolste