Total Merchandise is now closed for the Bank Holiday weekend – our team will be back to assist you from 8.30am on Tuesday 27 May.

The Benefits Of Branded Merchandise and Printed Giveaways

We've already discussed today how personalised promotional gifts can help make a client feel a little bit unique and special but now let's consider the other end of the market - the more generic printed giveaways and generically branded merchandise.

This type of merchandising best suits those who aren't targeting an individual for his/her attention but rather the mass market and/or for brand awareness. We've all been to a trade show I'm sure where we've been given a pen, or t-shirt etc without even doing very much. Chance are, many of you will have a printed mouse mat with somebody else's logo on it next to you as you read this. These weren't tailored for you, but were given so you'll remember the brand of that company in the same way major companies advertise on F1 racing cars and on football strips.

This approach of sending branded merchandise printed en-masse will mean the need for more initial items but the good news is the economies of scale...each unit cost will be lower than specially tailored personalised giveaways and more pairs of eyeballs will get to see your brand/logo and generosity!

There's no right/wrong approach as to whether to go for mass printed giveaways or personalised gifts, both will be loved and deliver a different approach to your marketing strategy!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really

TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr