Social Media Branding on Promotional Merchandise items

Social Media is the big thing to have really impacted businesses big and small to some extent over the last 5 years in a major way. Brands like HMV and Habitat have found that Social Media can be a major problem if not managed properly whilst other brands have really utilised the rapid viral power of the media for great economic benefit.

However, it's still quite amazing to note just how many BIG brands still don't advertise their social media in places where they advertise their other delivery channels...backs of lorries, stationery, uniforms and in corporate signage for example, but also not on the giveaway items like promotional pens, mousemats and notebooks etc.

In fact, everywhere a logo can be printed, is an opportunity for a social media icon, hashtag or a social account alias to be printed. Some companies, of course, do manage this really well and we noticed Bulmers Cider using social tags ahead of traditional domain tags on some of their TV campaigns. And who can fail to notice some television programmes subtly plugging a hashtag (who watches 'Bad Education'?)

The only problem with social media, though, is the sheer spread of social media channels we now all have access to. A fifth or more of the world has a Facebook account, Twitter is alarming in its rapid growth but what about Pinterest (widely accepted as one of the best forms of interaction at the moment), Flickr, YouTube and LinkedIn? Just how can a company factor in so many aliases to a sometimes very small print area?

We feel, that sometimes you don't need to list everything in 'black and white'. The demographics of social media users is different from other forms of internet usage and there's more a natural built-in 'know-how' of what to do, where to go and how to find stuff. So, in many instances, simply listing your company name and a list of recognisable social icons on printed merchandise may be enough. It's certainly better than nothing at all.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...