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Hands up who doesn’t have a promotional mug of some form or other? We’ve loads and loads in our office kitchen and a load more at home besides. I don’t think we’re unusual. In fact, when we think about it, a mug is one form of promotional merchandise we always seem to have. It’s also something we have and look at each and every day.
The Top Two Benefits Of Using Promotional Merchandise
Now, let’s get deep. There are 2 advantages to business when advertising your company. The first is obvious, people buy your product or service. The second, not so much so, it’s called brand awareness. Brand awareness is without even realising it, people on the street know your company name, your logo and/or what you do. This is why mugs are so good.
Many POS (Point of Sale) promotional items are for that moment in time only. That’s great if a client wants or needs your product or service at that precise moment in time. Think about it, it’s a numbers game - how many potential clients can you hand a promotional item to who wants your services there and then? But think about the same clients who you may have only met once or twice previously but who are reminded on a daily basis at least of your ‘brand’. That’s brand awareness. In fact, that’s great brand awareness because at some point in time, if you handed out your promotional mugs wisely, one of the recipients is going to want to use your services.
How Can Using Branded Mugs Fulfil The Top Two Benefits Above?
Having a handy mug, for which they’ll be grateful anyway, is a perfect opportunity to not only subtly remind people of your brand but also of your contact details - all of which can be printed onto our range of mugs.
Then, there’s another advantage. If you’re like me, you’ll maybe not like washing up. So, in addition to you seeing and using your mug daily, chances are they’ll be others in your home or office who’ll see it as well. So one mug could be seen by several people daily, for months, or even years. How many other forms of promotional merchandise offer such an opportunity for extended brand awareness?!
The range of mugs on sale at Total Merchandise varies from the good old fashion ‘builders’ mug that we probably all have…you know, the sort that feels good and chunky in your hands and probably has a chip or two in it after a few years hard use, right through to travel mugs which you can walk around with, without fear of spilling all the contents, plus the contents stay warm!
Our best-selling Cambridge mug, pictured below, is a classic when it comes to a branded mug. With a large print area for your custom design, it offers a great opportunity for maximum brand awareness.
The Marrow mug, another one of our continuously best-selling promotional mugs. With it's classic yet stylish shape and capacity to hold 400ml of your customers favourite beverage it's sure to draw attention to your brand with every sip.
For your customers that are always on the move, these Thermo travel mugs are essential for everyday use! Available in a variety of colours and printed with your company branding to maximise exposure wherever it is used!
So, are you convinced yet? Promotional mugs really do offer a unique method to target your customers of today and tomorrow, and those potential clients friends, work colleagues and family members two. And you can’t beat a good old cup of tea on a chunky promotional mug!
Take a look through our full range of branded mugs for some inspiration. Don't forget to fill out the form to receive a rapid quote!
Main image from Pexels.com
