How the Latte Levy Will Affect the Use of Reusable Coffee Cups

There are mixed reactions to the new ‘latte levy’, a charge on disposable coffee cups imposed by UK members of parliament. In fact, this new charge could see disposable cups being banned in 5 years. The issue is that the UK produces 30,000 tonnes of coffee cup waste annually and because they are difficult to recycle due to the materials they are made of, most of them are littered: half a million per day to be exact! However, this new charge, with the aim to make more people environmentally aware, will have a significant impact on the sales of reusable coffee cups. When the price of a cappuccino on your local high-street is already significant, the additional charge serves as an effective deterrent from using the disposable cups provided by the coffee chains.

More and more people are beginning to purchase re-usable coffee cups; the 25p every day will add up far more than one single splurge will. This is why brands are now jumping on board with this new charge in an eco-friendly way to advertise. People may be carrying a coffee from any major coffee chain but if it’s carried in a reusable cup with your brand’s logo on it, that is all people will see. In January of this year, retailers reported that the sales of reusable coffee cups are soaring.

As we have mentioned before, some major coffee brands currently offer money off your coffee if you bring your own cup, encouraging people to stop using disposable cups. However, this ‘latte levy’ will be adding money to your coffee price, therefore when this scheme is fully in place there will be a huge demand for reusable coffee cups.

Promotional travel mugs are an excellent marketing tool due to their large printing space, convenience, quality, and the fact that they are often used every day by a lot of people, either to fill up from home or in a coffee shop. We predict that it won’t take very long before we see most people walking to work or University with a reusable coffee cup in hand! In fact, evidence submitted to MPs demonstrated that the ‘latte levy’ could lead to an annual reduction in the use of 50-300 million disposable coffee cups. Could coffee-drinkers soon be walking around with a travel mug displaying your logo? 

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

TM Edit: Best UK-Made Merch Ideas For Winter 2024

TM Edit: Best UK-Made Merch Ideas For Winter 2024

Winter is fast-approaching - and from cold weather essentials to festive gifting ideas, we've decided to round-up some of our favourite seasonal UK-made merch ideas for your

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh