Spring is just around the corner, meaning that now is the ideal time to start thinking about the spring-tastic giveaways you can get lined up for your imminent marketing activity.
Clothing is, naturally, the perfect option for adding a fashionable frisson to your brand awareness activity. Whether you're looking to provide staff with a seasonal uniform update or want to give new customers a promotional T-shirt as part of a sign-up process, there are a huge range of scenarios where branded clothing can play a valuable part in your business' marketing.
- 18 Best Giveaway Ideas For UK Trade Exhibitions
- 5 Stats That Prove Promotional Merchandise Really Works
According to statistics shared by the British Promotional Merchandise Association (BPMA), promotional clothing is most commonly used by businesses for:
- Brand awareness
- Staff uniforms
In short, there are all sorts of scenarios where clothing printed with your company logo can come in useful, whether it's for attracting new customers, generating brand awareness or simply to add a smart touch to your brand appearance.
It doesn't end there. Insights shared by the ASI revealed that items such as promotional T-shirts and logo-embroidered baseball caps can clock-up significant airtime for your branding. The typical promotional hoodie, for example, will enjoy 6,100 impressions in its lifespan, whilst the average logo-printed T-shirt will be seen 3,400 times.
More stats revealed by the ASI in their 2019 Global Impressions Study found 80% of consumers own at least one promotional T-shirt, with millennials owning an average of five. Almost two-thirds (63%) keep a printed T-shirt for over a year, with just under half (47%) keeping them for two years or longer.
The study also found that over half of people consider the quality of a promotional T-shirt to be an important motivator as to whether they'd keep and wear it; after all, without a carefully thought-out design, they're not likely to want to wear it, are they?
Eco Jersey Crew T-Shirts
Keen to add an eco-friendly touch to your campaign? At Total Merchandise, we're delighted to have a wide range of eco-friendly promotional merchandise available, including these stylish Eco Jersey Crew T-Shirts. Made from a mix of polyester, rayon and cotton, they're as cool as they are eco-conscious.
Choose from seven shades and have your artwork printed in up to four colours for maximum impact. We love these promotional T-shirts - and we think your customers will, too!
Fruit of the Loom Polo Shirts
Our bestselling promotional polo shirts make great seasonal uniform upgrades. Whether you run an outdoors-related business (a building company, for example, or a landscape gardening business) or are simply looking for something that staff can wear at specific events where you want them to stand out from the crowd, these branded polo shirts make a great option.
Printed or embroidered with your artwork, and with 15 shirt colours for you to choose from, it's smart, simple and ideal for adding a flourish to your business!
Sun Ray Heathered Finish Sunglasses
Fact: these printed sunglasses will put your competitors firmly in the shade! These promotional sunglasses boast a broad appeal to a wide range of adult demographics, whether you're planning an event, operate an outdoors-related business or are simply looking for a stylish promotional giveaway for your next marketing campaign.
Take your pick from four on-trend colours, and choose between having your logo printed or engraved to either of the arms; and delivery is speedy, too! They can be dispatched in as little as six working days from the moment you approve your artwork.
Gildan Ladies Soft Style Vest Top
With temperatures slowly edging upwards, a promotional vest top makes a seasonal addition to any marketing plan. Take your pick from half-a-dozen different shades to create the perfect branded ladies vest tops, ideal for giving away as part of a gym membership or as a gift-with-purchase.
These printed vest tops also make great uniform options too, adding an on-brand touch for the spring and summer months.
Nestor 5 Panel Piping Cap
Available in six colour combinations, these branded caps are perfect taking your branding out and about with your customers! With the option to print or embroider it your logo, it's a smart promotional accessory that offers long-lasting visibility for your logo.
You can choose this item confident in the knowledge that whether your caps have been ordered for customers (existing or potential) or for colleagues, they're a highly wearable giveaway that the recipient will love - and that will keep all eyes on your branding!
High-Top Canvas Shoes
Looking for something a bit different for your next marketing campaign? Search no further than our promotional High Top Canvas Shoes, which feature your full-colour artwork printed onto the sides. This is a promotional giveaway your customers are unlikely to forget in a hurry - after all, how often will they have received a pair of shoes?
Each pair of these printed high-tops comes inside a neat bag, with an individual hangtag giving your option to add an extra message if you so wish.
Nike Women's Dry Fit Polo Shirts
A great addition to sports or fitness campaigns, these Nike polo shirts are the perfect promotional match for sports teams, fitness campaigns and more. Aligning your business with a global brand such as Nike is a fantastic way to assert yourself as a leader in your field - and with your artwork clearly printed or embroidered to the front and back, it offers fantastic visibility for your branding.
Another bonus of these Nike polo shirts? They're eco-friendly! Made from recycled polyester, they're a fantastic talking point that can help demonstrate how seriously your business takes its corporate social responsibility whilst also making a wearable addition to wardrobes, too.
Fruit of the Loom Men's Short Sleeve Oxford Shirts
Perfect for adding a seasonal touch to smart work wardrobes, our short-sleeved Fruit of the Loom Oxford Shirts are available in five colours and can feature your logo exquisitely embroidered onto the front pocket for prominent brand awareness.
Great for looking smart yet feeling comfortable in warmer temperatures, they're ideal for helping your customers and colleagues stay professional - and cool! - on balmy spring days. It's not just for the boys, either; we have a women's version available, too.
Printed Ball Ponchos
...Though on the subject of weather, it's worth bearing in mind that spring is famed for its showers. Nope, they're not exactly the most fashionable of items - but a branded poncho might not be the worst of promotional products to invest in for a seasonal campaign.
Ponchos don't come more practical than our printed Ball Ponchos: with their handy clip design, they can be easily attached to bags or belt buckles, meaning your customers, clients or colleagues can easily take them on-the-go. They're an ideal giveaway for campaigns relating to outdoor pursuits and offer long-lasting usability that your customers can benefit from time after time. (And don't overlook our range of promotional umbrellas if you'd like to take your campaign one step further!)
Branded Flip Flops
Ideal for tying into spring giveaways and holiday-related campaigns, our promotional flip flops will certainly help your brand put its best foot forward.
Choose from eight different colours, with your logo clearly printed on to the soles of both shoes; alternatively, you can have it printed onto one strap of each. Why not consider completing the giveaway with a pair of promotional sunglasses or a logo-embroidered sports towel?
At Total Merchandise, our friendly and experienced team are ready to help you find the very best branded giveaways to match your business' unique requirements. Browse our full range of promotional clothing and contact us today to receive a quote for your business.
Main image via Pexels.
As our co-founder and Systems Director, David has over 15 years of expertise within the promotional merchandise industry, with a specialist focus on our systems and processes. Under the guidance of David and the other co-founders, Total Merchandise has become one of the UK's leading suppliers of promotional products. With his finger on the pulse of both the industry and in-house activity, David oversees technical operations and prides himself on the 5* experience we offer suppliers and customers. Passionate about photography and off-road driving, he can often be found with his camera in hand or listening to a wide range of music genres.