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Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

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Katie Reed Head of Artwork Studio & Product Manager

Articles by Katie Reed

The Evolution Of Marketing: Before The Internet

The Evolution Of Marketing: Before The Internet

It cannot be denied that businesses have evolved an incredible amount over the past 200 years. We’re going to dive deep into the evolution of marketing with this two-

How Does Emotion Affect Peoples Buying Behaviour

How Does Emotion Affect Peoples Buying Behaviour

It is rather undisputed that humans largely rely on their emotions when making purchasing decisions. In fact, Antonio Damasio, a Professor of Neuroscience at the University of S

The Most Popular Promotional Merchandise for Summer Campaigns

The Most Popular Promotional Merchandise for Summer Campaigns

The sun is shining, and it feels like summer is finally here! When you think of summer you tend to think of BBQ's, taking walks in the park, visiting the beach and the

How the Latte Levy Will Affect the Use of Reusable Coffee Cups

How the Latte Levy Will Affect the Use of Reusable Coffee Cups

There are mixed reactions to the new ‘latte levy’, a charge on disposable coffee cups imposed by UK members of parliament. In fact, this new charge could see disposa

Time For A Spring Clean Of Your Marketing Strategy

Time For A Spring Clean Of Your Marketing Strategy

Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, c

How Has Marketing Changed Over Time: Part 2

How Has Marketing Changed Over Time: Part 2

Part 1 of this article series about the development of marketing techniques over the past few decades discussed how key video now is to our strategies, how social media’s

How Has Marketing Changed Over Time: Part 1

How Has Marketing Changed Over Time: Part 1

It is undeniable that marketing has changed in profound ways. Since purchasing power has really fallen into the consumers' hands through the numerous amounts of custome

Refill and Reuse: The Latest Eco-Friendly Drinking Trend

Refill and Reuse: The Latest Eco-Friendly Drinking Trend

A short while ago, Leeds University Union decided to make a drastic decision and stop the sale of bottled still water in certain areas of campus. Some people, of course, were up

Go Green: Why Being Eco-Friendly Can Be Great for Your Brand

Go Green: Why Being Eco-Friendly Can Be Great for Your Brand

With more and more people going ‘green’ in terms of their diet, the methods of transport they use and the way they recycle, we thought we would consider the benefits