I bet you never thought the words ‘eco-friendly’ and ‘promotional gifts’ could ever be mentioned in the same breath, but yes, you can get promotional merchandise that is made to have as limited an impact on the environment as possible. They also help spread much-needed information on this important topic as well as help preserve the earth’s limited energy sources. In a world where everything ‘green’ or eco-friendly is being given the thumbs up (thanks in no small part to the now apparent effects of global warming), it does put your company in a favourable light to be seen on the right side of the battle to save the planet. Planting trees is one way you can do this; using promotional merchandise made to contribute to environmental conservation is the other.
Eco friendly promotional gifts allow you to take advantage of the natural human tendency to rally behind a good cause. The fact that your merchandise promises to make environment protectors out of your target market gives them an added attraction. And as they boast of their awareness of the plight of Mother Earth to their friends, your brand will probably creep into the conversation, giving you added recognition as an environment-conscious enterprise. The possibility of them engaging themselves in a noble cause without having to do any legwork will make them willing takers of your gifts.
There are many kinds of eco-friendly freebies you can dish out, which makes them ideal for virtually any kind of promotional activity you’re thinking of. In the energy-saving category, we have interesting items such as the solar-powered pedometer. This gadget has the dual advantage of being ‘green’ and helping the recipient get into shape by counting the calories they burn as they walk. Renewable energy sources such as solar are great for the environment as their disposal does not create a problem. Think of the environmental nightmare batteries become when they are discarded. Also in this category are flash lights powered by kinetic energy. Instead of packing it full of batteries, all you need to do is spin the silver section in a circular motion (like a rattle). An innovative company gave this kind of torch to participants in an invitational event in which participants had to spend a night in tents. The event was 3 years ago and I still have mine. The multicoloured logo on it reminds me of the company every time I pick up the torch.
Another genre of environment-saving gifts you can look out for are those made from recycled materials. As we all know, recycling is a big part of environment conservation efforts as, for instance, instead of more trees being chopped for paper, used paper can be reused to make more paper; used plastics used for the manufacture of new plastic items, and so on and so forth. Among the eco-friendly promotional gifts falling in this category are pens with paper barrels that are made from recycled paper. With your logo prominently printed on this barrel, you can proudly explain to visitors to your stand at a trade show the virtues of the pen you are handing them.
Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.