Total Merchandise's UK Merch Expo is officially back for 2027 – and registration is

officially open

This is your unmissable opportunity to browse best-selling merchandise ideas, test the most exciting new launches and discover the perfect promotional products to help your business stand out from the crowd in 2027 and beyond.

WHEN?

Thursday 28th January 2027, 8am–2pm.

WHERE?

Colchester United Football Stadium – just over an hour from London Liverpool Street by train and handily located on the A12 if you’re planning to drive. (With free parking for all attendees.)

WHO?

The UK Merch Expo is for anyone interested in finding the best merchandise ideas, whether you work in marketing and advertising, a specific sector, or have recently launched your own brand.

WHY?

Because the right merchandise can do so much more than put your logo on a product. Discover fresh ideas, see products up close, meet our expert team and take away samples you can share with your colleagues. In just a couple of hours, you could find the promo solutions that will help take your brand awareness to a whole new level.

HOW MUCH?

It’s completely free to attend – and we’re even including a complimentary breakfast and plenty of product samples to take back to the office, too.

Spaces are filling up quickly and registration is essential to avoid missing out. Simply fill out the form below to claim your free ticket and we'll be in touch soon with more information about the day. We look forward to seeing you there!

Not attended before? Watch the video below to step inside the 2026 edition of the UK Merch Expo.