- Badges and Magnets
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- Council and NHS Ideas
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- Eco Friendly
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- Glass Products and Awards
- Health and Safety
- Household and Catering
- Key Rings
- Lanyards and Wristbands
- Medical
- Message Bugs and Bears
- Mouse Mats and Coasters
- Mugs and Drinkware
- Outdoor Items and Tools
- Paper Products
- Parties and Events
- Pens and Writing
- Sports and Fitness
- Stress Toys
- Sweets and Drinks
- Travel and Motoring
- Umbrellas
- USB Memory Sticks
Promotional Merchandise Survey
49 per cent of senior marketers have increased spend on promotional merchandise since the last financial year
83 per cent of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next
66 per cent of senior marketers purchase promotional products at least every three months
73 per cent of buyers use merchandise at promotional events, and over three-fifths (63 per cent) of buyers use it for brand awareness and re-branding
Merchandise is used because it targets customers effectively, ensures brand messages last longer and creates loyalty
One of the most significant findings of the survey is that spend on promotional merchandise in 2012 is increasing or remaining stable in comparison to 2011 with 49 per cent of respondents stating that their spend on promotional products has increased since the last financial year while, in addition 30 per cent have maintained their budget. This positive intent is set to continue next year with 33 per cent planning to increase spend from this year to next while a further 50 per cent expect it to stay the same next year. The percentage spent on promotional items within the marketing budget is also increasing overall or remaining stable, with 43 per cent of respondents stating that it has increased and 36 per cent that it has stayed the same.
The survey also showed that promotional merchandise is a frequent and regular purchase. with 33 per cent stating that they made a purchase every month plus 33 per cent buying every three months and 13 per cent purchase it twice a year.
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