Personalised giveaways show you care. It's like buying flowers for your girlfriend (or boyfriend) and hand picking all the stems in the bunch that you know they will like. It's a bit more effort, and possibly even slightly more cost, but the reward is greater when you hand over your gift and the client (or girlfriend) realises that the gift was meant for them, and not meant for anybody!
Good examples of what we deem as being 'personalised giveaways' can vary from giveaways which are branded for an occasion. One of our favourites that we've seen was a mass manufacture of sweets for a football match. The 'branding'' was for that game only. In other words, it was a personalised giveaway which could only be used once, but it was a giveaway which signified forethought, and good marketing consideration.
At the other end of the spectrum there are the more bespoke items like executive pens which can be engraved, electronic items like MP3 players and even Cameras or for something really cool; how about a personalised 'wine box', complete with accessories!
The bottom line is; just make a bit of effort and you'll reap your rewards with client loyalty or kisses from the girlfriend!