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Indulging in Chocolate for Valentine's Day

Loved ones shower each other with gifts to celebrate their commitment to one another on the 14th February. One of the most commonly associated presents with Valentine's Day is a box of chocolates, so why not use this as part of your marketing campaigns?

The History Of Receiving Chocolate

Chocolate has been a constant throughout many generations now, in fact, it is believed that the first person to receive cocoa was Hernan Cortes around 1527. An ambassador of Christopher Columbus, Cortes then took the newly discovered cocoa to Spain where he charged an extremely high price for it. It was not used in the UK until approximately 1650, yet cocoa had remained a product that only the richest could afford. Today it is extremely different as cocoa and chocolate, following its creation during the 18th century, are consumed by people worldwide.

Whilst considered a luxury, for many, chocolate has become a normality of day to day life. With this in mind, it is surprising to consider that prior to its creation in the 18th century, many were not aware of the delicious taste which chocolate produces.

Using Promotional Chocolate As Part Of Your Marketing

The packaging of chocolate has begun to play an important part in decision making over recent years, and suitable packaging is essential around Valentine's Day. As the chocolates are being given as a gift, some may decide on what chocolates to buy based on the packaging design, as opposed to the brand. This in-depth process of picking the chocolates could be advantageous to your business, as with the correct packaging, your boxes of chocolates could sell extremely well.

As well as boxes of chocolates, other variations of the delicious luxury are now available, and more than suitable for your business to use in the run-up to Valentine's Day. It is now common for confectionary lollipops to be produced - and for Valentine's Day, these can be produced in a heart shape.

If you're looking to had that sweet touch to your marketing this Valentine's Day then take a look through our Valentine's Day promotional items.

Main image from Pixabay.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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