The Christmas Adverts Are Out - Why Are They So Important
It’s a very exciting time right now at TMHQ. The Christmas adverts are finally rolling out onto our screens and they’re making us feel more festive and excited for the holiday season than we already were! Now that the big brands have started to launch their festive campaigns, we thought we would take some time to reflect back on why Christmas advertising is so important.
According to data from the Advertising Association, advertisers are getting ready to fill up those stockings and invest a predicted £5.93 billion on Christmas advertising this year. The giant brands battle it out year on year, with John Lewis more often than not coming out as King. The pressure is on for these brands as they, and their agencies, must surpass the expectations of the public year on year as they expect their heartstrings to be pulled and their hearts warm and aflutter.
Christmas provides a huge opportunity for businesses, small and large alike, to bring in major sales with the help of Christmas adverts. The success of their Christmas campaigns can lead to short and long-term effects in terms of increased sales and profits. For instance, John Lewis has estimated that since 2012, their sales have increased by more than 35% and they put this down to the success of their Christmas campaigns. Similarly, research on supermarket giant Sainsbury’s has shown that for every £1 spent on their Christmas advert in 2014, they made a profit of £24.
On a more heart-warming note, the big Christmas adverts can also show an increase in funding and awareness for various charities. For instance, when John Lewis released their advert centred around loneliness and the Man on the Moon, Age UK reported a massive increase in enquiries for volunteering. So, the ads don’t just have an effect on the profits but also on a deeper, more giving level in terms of major societal benefits.
For a quick round up on the ads we’ve seen so far, there has been M&S with their Paddington Bear advert where he aims to save Christmas by teaching a would-be robber the magic of Christmas. Aldi have brought back Kevin the Carrot from last year where he’s chasing after Santa on a train. Sky Cinema brought out a tear jerker based on The Sound of Music, whilst Argos stuck to the more humorous side where a Christmas elf in a warehouse is racing to put a gift on Santa’s sleigh before he disappears into the night, but in doing so he breaks innumerable health and safety rules! We’re still waiting on John Lewis though…
Posted: 09/11/2017 15:35:40