How Early Should You Start Your Christmas Marketing Planning - Part 2

How Early Should You Start Your Christmas Marketing Planning - Part 2

Earlier this week we started discussing how far in advance you need to plan your marketing for Christmas. We revealed that, according to the National Retail Federation “each year about 40 percent of consumers begin their holiday shopping before Halloween” – that is a crazy high statistic! We also suggested that you should start thinking about which products you want to be displaying and begin to place orders for products in Summertime. We’re going to run through why it’s so important to start early when the festive season is concerned …


Consider How Much There Is to Do

Christmas is one of the biggest celebrations of the year for many people, therefore the marketing for it needs to be at the top of the game. There is a lot of ground to cover when marketing for the festive season; according to Constant Contact, 52% of small businesses claimed that customers attained during the holidays become repeat, loyal customers. Therefore, you want to be impressing as many of these potential new customers as possible. If you start too late you may miss out on these customers, so you want to begin sooner to create a good strategy for enticing further business.


Good Planning Leads to Good Results

It’s a mantra many people live by: fail to prepare and you prepare to fail! According to Constant Contact, only 31% of small businesses start planning for the holidays 2-3 months in advance of Christmas. This does not give them a lot of time to create a unique, exciting and original campaign.


The Checklist

It’s all well and good starting early, but you need to have a proper checklist in place to determine exactly what needs to be done. We want to save you time by giving you a look at a basic holiday checklist that can suit most companies:


Create your campaign strategy – this will provide the overall structure to your festive marketing
Create holiday deals and discounts – make sure you post these at appropriate times to maximise exposure
Design a social media plan – make sure your posting is regular and relevant
Consider giving away promotional gifts – these can be in the form of stocking fillers
Create adverts – targeted adverts are key this time of year; you could even recycle your holiday adverts from last year to save on time
Consider other holidays – not everyone celebrates Christmas so consider advertising for also the other holidays people celebrate around the festive season
Organise and schedule promotional emails – a lot of companies have taken to doing advent calendar style email marketing so customers receive a daily email in the lead up to Christmas sometimes containing offers and other information about the brand.


So, do you still think it’s too early to start thinking about Christmas Marketing?

Posted: 11/08/2017 10:49:07

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