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With children across the country beginning to head back to school following the long Easter break, preparations for the summer activities are beginning to get underway. As a result of this, the sports day season is fast approaching and is now almost upon us. This provides a fantastic opportunity to provide local schools with some printed giveaways to encourage and celebrate the event, whilst motivating and inspiring the students to compete.
It should, however, be noted that it is not just young people at school who take part in sports day - there are various other events and thus opportunities that your marketing strategy can take advantage of. An effective policy will have realised the popularity of the “Father's Race”, and how an association with this at a sports day could prove beneficial. Furthermore, should your local schools not offer such a race, it could be something which you suggest, as you look to make a positive impact upon the day. Very often these races are made to be comical affairs.
When planning your products for an upcoming sports day, it is important to take into consideration the fact that various schools and institutes implement themes of a various nature to the sporting events. In recent times we have heard of sports days which have been centred around the sporting world, along with other meetings which have associated themselves with things such as the ancient world, carnivals, and even the ocean.
These events effectively comply with the nature of these themes through the various equipment, costumes and music which are used on the day. An example of this would be for the carnival theme, an 'egg and spoon' race. The reason we have pointed this out is that schools don't require your merchandise should it not be aligned to their theme, only emphasising the need to understand your client's demands.
In recent times there has been a great deal of controversy as to the future school sports days. Whilst popular with the majority of children, some feel pressured by the occasion. The weather in this country has also played a defining role in these events, with inclement conditions often leading to the postponement of these days. Thus the opportunity is there for your business to provide a guiding light in reintroducing the positive and desired effect of sports day. On this mission, there is also the chance to motivate and invigorate a young person's attitude towards exercise, something which is becoming of increasing importance.
