How Early Should You Start Your Christmas Marketing Planning - Part 1
Christmas already? Surely not! Earlier this month many of you will have noticed that Santa dropped a little email in your inbox notifying you of our 10% sale on desk advent calendars. We admit that it did feel a little surreal to be mentioning Christmas in August, however the reason we did is because now that the new school year is approaching, advent calendars will need to be ordered and dispatched soon after therefore it seems to be that now really is a good time to start considering this important seasonal purchase! We’ve had a think about how far in advance you need to plan your marketing for Christmas so you don’t have to worry about it – that’s one thing off the to-do list!
You may think we’re crazy for suggesting you start considering placing orders for advent calendars and other festive promotional products now, but the National Retail Federation claims that “each year about 40 percent of consumers begin their holiday shopping before Halloween”. Between back-to-school promotions and the start of the festive period, there really is not a lot of time for you to sort out your festive marketing. There is a difficult balance in making sure that you begin your marketing such that you are targeting the early bird shoppers as well as the impulse buyers. You don’t want to start your marketing and stack your shelves full of products for them to remain full with little sales, but you also don’t want competitors to start taking what could have been your revenue!
When Should You Start?
We’ve thought it out, and believe that now – yes, Summertime – is probably the best time to start thinking about which products you want to be displaying and/or giving away. Start to get your orders in place with companies and consider the types of promotions you will do via email and on your website. This is important because you want to make sure you are fully stocked – if you start in Summer you have plenty of time to ensure that you have all the products you need by November which is the time when the real shopping begins.
The holidays do creep up on us fast, and every year we are finding that retailers start their sales sooner and sooner. Therefore, whether you have a large or small business, we want to help you consider whether starting early will benefit your company. Keep your eyes peeled for part two of this article later this week…
Posted: 09/08/2017 15:16:58